Marketers each have their own kryptonite.  Whether it be handling ad budgets, managing ads across multiple platforms or even monitoring performance, Facebook Ad Manager helps defeat all of these villains and triumphs for the greater good of all marketers. Who is this infamous marketing superhero, Facebook Ad Manager? Facebook Ad Manager is an all-in-one tool... Continue Reading →

Upon reflection of my research task, I am overall happy and proud of how everything turned out, especially considering the unprecedented circumstances due to Covid19. Although I am satisfied with my efforts and work, that doesn’t mean there are things I wouldn’t change and things I couldn’t have done better. For instance, one lesson learnt... Continue Reading →

We are currently living in an increasingly digital world where individuals are finding themselves more reliant than ever on social media networks. Consequently, social media has inevitably become apart of many university students experiences and can impact one either positively or negatively. In particular, various studies have identified social media as a factor contributing to... Continue Reading →

The actual making content process for my digital artefact (DA) was enjoyable as I am overall happy with the end product. Despite my joy with my content, the making process did have its difficulties as I needed to figure out how to overcome certain complications.  For example, in terms of time management, creating YouTube videos... Continue Reading →

Short project summary My original digital artefact (DA) started as a group task utilising Instagram and YouTube titled, UOW4Dummies. Our plan was to deliver useful and relatable content to meet the needs of other students at UOW, however, our account received a lack of engagement and responses from our intended audience. Consequently, this combined with... Continue Reading →

The internet of things is essentially “connecting any device with an on and off switch to the Internet (and/or to each other)”. Whether it be washing machines, coffee makers, fridges, wearable devices like shoes or simply a mobile phone, if it connects to the Internet then it is considered apart of the Internet of Things... Continue Reading →

Cybercrime refers to illegal activities when a computer and/or network is involved in either committing a crime or as the targeted object.  Stephanie Borys explained that, “there have been more than 13,500 reports of cybercrime from individuals and business to the Australian Cyber Security Centre (ACSC) in the past three months, which equates to one... Continue Reading →

Hacktivism refers to actions of misusing a network or computer system in pursuance of social or political activism. Essentially, hacktivists are attempting to draw attention from the public and direct it to an issue in which they are passionate about.  The act of hacktivism is somewhat controversial. Despite many hacktivists operations involving illegal activities, many... Continue Reading →

Although social networks can be utilised in a materialistic manner, such as posting pictures of what one is eating or selfies from their lastest night out, it can also be used as a tool for social justice and activism.  This form of social activism grants ordinary citizens the power to spread awareness about social and... Continue Reading →